[LFW] LONDON FASHION WEEK WOMAN AND MEN’S
Full release: www.londonfashionweek.co.uk/news/717/London-Fashion-Week-moves-to-S
The British Fashion Council (BFC) is locating to a new venue for London Fashion Week. This September 18 – 22nd the 62nd edition of LFW, a global highlight on the international fashion calendar, will move to Brewer Street in the heart of Soho. This new central London location fulfils the BFC’s goal to host London Fashion Week in the West End.
Spanning two floors of the Brewer Street Car Park, the new central LFW venue will play host to some of the world’s most exciting designer catwalk shows in the BFC Show Space and the Designer Showrooms where over a hundred designers will exhibit their collections to an audience of UK and international press, buyers and stylists. The flexible space will also be used for LFW guest registration, a photographers’ area and press, buyer and sponsor spaces.
Dating back to 1929 the Brewer Street Car Park is an iconic art deco building designed by architect
JJ Joass that is fast becoming one of Soho’s most dynamic creative spaces home to a public programme of audio-visual shows, events and installations.
The move to Brewer Street sees London Fashion Week increase its footprint across the capital and marks the next stage in the evolution of the biannual event, which has recently been located at Somerset House since 2009.
In a bid to drive city-wide support for an industry that employs nearly 800,000 people and is worth £26 billion to the UK GDP this season’s LFW showrooms, catwalk and event schedule will be accompanied by an exciting programme of free talks open to the public.
Caroline Rush, Chief Executive of the British Fashion Council added: “The long term growth of the UK’s designer fashion market is reflected geographically in this move that will see London Fashion Week designers showcasing collections in one of London’s most vibrant, diverse and creative hubs set within a mile of Bond Street, Dover Street, Mount Street, Oxford Street and Regent Street. The new and exciting venue has already been dubbed as Brewer Street’s ‘Fashion Park’ and will offer freedom and flexibility to designers who will be able to transform the show space to reflect their own aesthetics and identity."
The BFC thanked Somerset House Trust for housing LFW since 2009, a period in which the event has significantly evolved. The BFC offices will remain at Somerset House.
The generosity and commitment of our sponsors is more vital than ever.
The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Britain and London. The BFC Colleges Council offers support to students through its Foundation, BA and MA scholarships, and links with industry through design competitions and Graduate Preview Day. Talent identification and business support schemes include the BFC Fashion Film sponsored by River Island; BFC Rock Vault; BFC Hedonism; BFC/GQ Designer Menswear Fund supported by Vertu; BFC/Vogue Designer Fashion Fund; BFC Contemporary sponsored by eBay; NEWGEN sponsored by TOPSHOP and NEWGEN MEN sponsored by TOPMAN. Showcasing initiatives and events include London Fashion Week, London Collections Men, LONDON show ROOMS, the BFC Fashion Arts Foundation, International Fashion Showcase, London Fashion Weekend and the annual celebration of excellence in the fashion industry: the British Fashion Awards.